10
Easy Ways to Skyrocket Online Sales
by
Leva Duell
Apply
these marketing strategies to skyrocket your online sales.
- Keep
search engines in mind designing your site. Include keywords
and META
tags in your Web pages to improve your ranking with
search engines.
- Design
your Web site based on your Unique Selling Proposition.
Why should prospects buy from you instead of your competition?
What sets you apart? What makes your products and services
unique, better, and more desirable? Do you provide hard-to-find
expertise, the best customer service, lowest prices, highest
quality, fastest service, or strongest guarantee? Back
up your claims with testimonials, statistics, results
of studies, and other data. Stand out from your competition.
Offer more. Make your offers unique. Be original.
- Put
the benefits of your site and your USP right on top of
your home page. Many Web visitors never scroll down past
the first screen of information. Give your potential buyers
the information they need as quickly as possible.
- Include
an "Opt-in" form to collect your visitors' email addresses.
An opt-in form captures the email addresses of interested
prospects and gives you permission to email them. Getting
your visitors' e-mail addresses and building opt-in email
lists is essential to staying in touch with your prospects
and turning your visitors into buyers. Offer something
valuable to get your potential buyers' email addresses
such as a free report, newsletter, consultation, discount,
or special offer.
- Stay
in touch. Visitors rarely purchase the first time they
visit a site. They want to get to know you before they
are willing to spend money. Communicate consistently with
your prospects through online newsletters and email messages.
Give potential buyers reasons to return. Provide valuable
information in your ezine. Mention what's new on your
site. Provide special offers and discounts to your subscribers.
Invite them to visit your Web site again and again. These
techniques work. Try them and watch your prospects become
buyers.
- Ask
for feedback. Find out what potential buyers want. Use
feedback forms and email surveys to conduct market research.
Ask what products and information they're interested in.
What benefits are most appealing. What price they would
pay. Analyze the feedback and adapt your site as needed.
- Write
compelling sales copy. Effective copy works just as well
on the Internet as it does in direct mail. Write to-the-point
copy. Attract potential buyers with benefits. Start each
Web page with a compelling, benefit-oriented headline.
Tests have proven that the more you tell, the more you
sell. If people aren't interested in your products or
services, they won't read past the first paragraph. If
they are interested, you can't tell them enough.
-
Motivate readers to do what you want them to do with action
verbs. A call to action such as "call now," "order now,"
and "click here" can dramatically increase sales. Give
precise instructions. Tell them exactly what to do. For
example, tell them to subscribe to your ezine and give
you their email addresses.
- Make
purchasing easy. Take a good look at your ordering process.
Are
you leading your prospects to your order form? Is
your order form easy to find? Do
you provide several ordering and payment options? Do
you accept credit card payments? Do
you have a secure online order form or shopping cart?
Is your order form or shopping cart simple to use?
Do you provide a money-back guarantee?
- Include
your URL on each Web page. This will make it easier for
people to go back to your Web site when printing or saving
your Web pages.
Take
a look at your Web site and see how many of these elements
are missing. Implement these proven direct marketing strategies
now to increase your online sales.
The Secretarial
Business-in-a-Box provides everything you need to start and run
a successful home-based secretarial business and cash in on the
high demand for secretarial services. Visit www.startasecretarialbusiness.com.
Web
Design and Marketing
Five
Star Web Design can optimize your Web site and get you top
search engine ranking.
If
you need assistance implementing any of these strategies,
turn to a professional web designer and ask for help instead
of wasting your valuable time.
If
you are not experienced with web design, a professional
designer can help you turn your text and graphics
into an easy-to-read, easy-to navigate, professional-looking
web site. Professional designers know which
layout and techniques are most effective.
Visit
http://www.fivestarwebdesign.com
or call Leva Duell at 760-722-0290.
We
Provide a No-Risk 90 Day Instant Money-Back
Guarantee on all your products.
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